New Polis advertising campaign

The new Polis advertising campaign arises from the need to promote the brand and to disclose, in the best manner possible, values that are fundamental for us.

“The harmony existing between the Polis and the individuals that composed it could be compared to the harmony existing in nature between the whole and the single parts.

By virtue of this correspondence, the ancient Greek considered themselves as an organic part of their community”.

Polis has a deep emotional meaning, which recalls human settlements, habitats and the harmonious coexistence of people, the place in which they live and the other people with which they share this place.

POLIS. THE PLACE WHERE ONE SHOULD LIVE.

Radio THEME “THE CUCKOO”

Cuckoos live in other birds’ nests, but they refurbish them, with the help of their friends, namely architects, such as the woodpecker. They love beechwood exterior spaces and, for the interiors, ceramiche Polis wood effect tiling of the Vogue line.

DESIGN HAS ITS HABITAT. Ceramiche Polis. The place where one should live.

Radio THEME “THE STORK”

Storks build their nests on the chimneys of empty houses. They love New York loft style spaces and allow only Polis experts to poke their beaks into their homes and in particular into their love for porcelain stoneware floors.

DESIGN HAS ITS HABITAT. Ceramiche Polis. The place where one should live.

Radio theme “THE BEAVER”

Beavers create enormous dens that look out onto expanses of water. To make their neighbours nibble and gnaw, they love rustic but chic floors, just like the Polis Montagne series.

DESIGN HAS ITS HABITAT. Ceramiche Polis. The place where one should live.

These are the radio advertisements broadcasted by RADIO RTL, RADIO RAI 1 and 2, RADIO DEEJAY, RADIO CAPITAL and many other local radios.